Fade Media Collective
Build-A-Bit
A content creation framework built around four archetypes.
What It Is
Build-A-Bit is a system for producing social media content. It breaks down content creation into four creator archetypes — distinct approaches you can adopt, combine, or rotate through depending on what you're trying to accomplish.
The framework helps you stop staring at blank screens and start making posts that actually fit a coherent strategy. It won't do the work for you, but it gives you a repeatable structure to work from.
The Four Archetypes
Funny
Humor-driven content. Disarms audiences and earns attention through entertainment.
Stoic
Authority-first content. Builds credibility through restraint and direct insight.
Grounded
Relatable content. Connects through shared experience and accessible perspective.
Aggregator
Curatorial content. Provides value by organizing and resurfacing what already exists.
What You Get
A downloadable PDF covering each archetype in detail — when to use them, how they function, and how to apply them to your content strategy. Straightforward, no filler.
All sales are final. Questions about the product can be directed through the FMC contact form.
Samples
A taste of what's inside.
Example Posts
Funny
"Our product roadmap is just a screenshot of my Notes app at 2am. We're agile."
Stoic
"Most content fails because it's trying to be liked. The best content is trying to be useful. That's the whole game."
Framework Excerpts
On Archetype Selection
The archetype you choose isn't about who you are — it's about what the moment requires. A founder can be Funny on Monday and Stoic by Friday. The framework isn't a personality test; it's a lens you pick up and put down.
On Mixing Archetypes
Blending works when one archetype leads and another supports. Grounded with a Funny edge reads as self-aware. Stoic with Aggregator tendencies reads as well-researched. But when you try to be all four at once, you end up being none of them.
Use Cases
You're new to a space and need to build trust before you've earned authority.
→ Consider Grounded
Your audience is saturated with hot takes and you want to cut through without adding more noise.
→ Consider Aggregator